Effective Date: October 19, 2026
Last Updated: October 19, 2026
Website: https://antoniomartinezhomes.com
Antonio Martinez (“we,” “our,” or “us”), licensed real estate agent in California (CA DRE #01778877) affiliated with The Beverly & Company Inc (DRE #02078273), respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and protect personal data collected through https://antoniomartinezhomes.com (the “Website”).
1. Information We Collect
We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Information”):
- Directly from you: When you complete a contact form, request property details, or contact us by phone or email. This includes:
- First and last name
- Email address
- Phone number
- Inquiring role (Buyer, Seller, Other) and property criteria or messages you submit.
- Automatically via website technologies: When you navigate our Website, we and third-party service providers automatically collect:
- Device and connection data (IP address, browser type, operating system)
- Usage and browsing data (pages viewed, time spent, referring URLs, interaction with listings)
- Data collected through cookies, tracking pixels, and tags (including Google Tag).
2. How We Use Your Information
We use the Personal Information we collect for legitimate business and real estate services purposes:
- Providing real estate advisory, property listings, and consultation services in Los Angeles and the Westside.
- Answering inquiries and scheduling property viewings.
- Following up on form submissions (WPForms).
- Measuring the performance of our website and advertising campaigns (Google Ads).
- Complying with California Department of Real Estate (DRE) regulations, Fair Housing laws, and legal obligations.
3. Advertising and Google Measurement (Enhanced Conversions)
We use Google Ads and Google Analytics to understand website performance and deliver relevant search advertising.
- Google Tag & Enhanced Conversions: With your consent or where permitted by law, our Website may use Google’s measurement technologies. This may involve securely hashing (one-way SHA-256 encryption) and transmitting customer identifiers (such as email address or phone number submitted through our lead form) to Google to match conversions against Google ad clicks without revealing plain-text personal data.
- Opting Out: You can manage your Google ad settings and opt out of personalized ads by visiting Google Ads Settings.
4. Disclosure of Personal Information
We do NOT sell your Personal Information. We do not sell, rent, or lease contact information to third parties.
We may share Personal Information only under the following circumstances:
- Brokerage & Service Providers: With our brokerage (The Beverly & Company Inc) and trusted technology providers (website hosting, CRM, IDX listing providers, email services) bound by confidentiality.
- Legal Requirements: If required by law, subpoena, or real estate regulatory authority (DRE).
5. California Privacy Rights (CalOPPA & CCPA / CPRA)
If you are a California resident, you have specific rights regarding your personal information:
- Right to Know / Access: The right to request what personal information we collected, used, and disclosed about you over the past 12 months.
- Right to Delete: The right to request deletion of personal information we collected from you, subject to legal and DRE record-retention exceptions.
- Right to Correct: The right to correct inaccurate personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
- Do Not Sell or Share: We do not sell or share your personal information for monetary or other valuable consideration.
To exercise these rights, contact us using the details below.
6. Security & Data Retention
We maintain appropriate administrative and technical safeguards to protect your personal information against unauthorized access, loss, or alteration. We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by real estate recordkeeping laws.
7. Contact Information
If you have questions, comments, or requests regarding this Privacy Policy or your personal information, please contact:
- Agent: Antonio Martinez, REALTOR®
- California License: CA DRE #01778877
- Brokerage: The Beverly & Company Inc (DRE #02078273)
- Office Address: 9350 Wilshire Blvd, Ste 250, Beverly Hills, CA 90212
- Phone: (323) 440-1735
- Email: info@antoniomartinezhomes.com